The most trusted brand from the brand trust report. triggered to these customers within 30 minutes, recommending hotels. Solution: An extensive funnel dropout campaign was built based on the journey each user followed • A high booking abandonment rate Solution: For increasing their cross-selling capabilities (hotels in this case), every customer who booked The journey begins when the three engineers left their comfortable and affluent zone. The TiE assigned three mentors for them. For traveling from one city to another city is provided by private buses which are operated by bus operators under the supervision of travel agents. They started it in August 2006 with only one operator, 5 seats with 5 lakh rupees. Solution: If a customer faces an error while checking out, an email or SMS is sent with a link that lands group via a 100% acquisition in June 2013. Get a Free Quote to Build & Manage your App..! They are fastidious in the assigned work. He was the chief executive officer for Redbus for 8 years. After train and plane ticket bookings, the bus ticket booking also raised. of a button. They wanted to optimize its And another reason is as it is online based and for the people’s convenience they want to put the easiest and catchy name for their Redbus startup story. by just drawing a 3-4 step workflow in a GUI builder, that too in a matter of minutes. They went through the hardships and seasons of suffering throughout the whole journey before tasting success. platform, both on mobile and desktop. Impact: 1:1 personalized campaigns helped the rate of return ticket bookings to improve by 40% over a The Redbus success story didn’t end here. Challenges and diversification. After their graduation, they worked for MNCs in Bangalore. Mr. Sama spoke about his journey with redBus. He believed that it could be solved through online. wanted to modify the offers, all they did was update the CSV which had all offers at one place without If the Thus, shifting from a campaign centric approach to an orchestrated customer centric code is automatically shown to him/her. And Seat sellar which furnishes the information to the travel agency. He shared his experiences and the struggles he faced in starting his idea of redbus.in and making it a Rs. Once the bus reaches the destination city, a feedback The most innovative company from the business standard. of bus travel industry alongside the challenges faced by the Indian bus travel industry. They built a website with a name redbus.in. That day he came to know the disorganization in the system and communication gap between bus operators and travel agents. Business Challenges Faced redBus is an internet-based business and operates completely online. during lunch/dinner time and if the destination city is a tourism spot, relevant recommendations on So, they finally proposed the name as the Redbus. The Redbus success storyfounded with the three key people Phanindra Sama, Charan Padmaraju and Sudhakar Pasupunuri. Phanindra Sama worked for STs electronics and Texas instruments, Charan Padmaraju for Honeywell and Sudhakar Pasupunuri for IBM. Such data gave them a direction to be followed with each customer, so that recommendation which in turn enabled the users to book return trips at just the click of a button. The Redbus startup story reveals that, “Education ignites a better understanding of obstacles”. To meet this challenge they frequently travel to the countries and communicate through emails. Redbus is an online bus ticket booking platform which facilitates comfortable and affordable traveling to millions by providing dynamic and efficient online bus ticket booking system. sent a mass blast to everyone on their email list. booking was sent information about seats availability in that bus via browser push notification. The Redbus offers: We can book tickets using apps and also customize the options using the Redbus ticket booking app. Tvisha Technologies Pvt.Ltd Featured among the Top Mobile App Development Companies in India by Selected Firms, Amazon Success Story | the E-Commerce Leader, Tvisha Technologies Named Among the Top 5 Mobile App Development Companies in Hyderabad by GoodFirms, Uber Success Story and Faster Growth Through Mobile Application, Multiple Travel Options Across Thousand of Routes, Excellent Customer Support for solving travel issues, Provides extra benefits (Discounts, deals, and festive offers, etc.). R. Ramya (2015)undertook the project entitled “customer satisfaction on online bus ticket booking” with an objective to analyze and evaluate the level of customer satisfaction. They met the TiE team and discuss their plan. The recommendations were All that the product team had to do was to draw a 3-4 step workflow in a a bus was shown a banner notification in the ‘booking confirmation’ page recommending hotels in the approach. redBus implemented Gamooga's intelligent customer engagement software to help improve relevant The three young entrepreneurs make the traveling of millions very convenient and comfortable. Sama felt it like clumsy. dropout rates fell by 33% while bookings saw a rise of 17%. TVISHA TECHNOLOGIES INC, 505 Thornall St #301 Edison, NJ 08837. to people at an individual, 1:1 level. they could offer them a highly contextual, personalized travel experience. Propagate the same working environment, culture and value system in different countries. Analytics Suite, the marketing team created various customer segments and sent them highly relevant, With its mobile app downloaded by over 7.5 million loyal customers, redBus has also become the largest And everything was done there is through phone calls and for return tickets, need to go to the agents every time. user clicked on the browser push notification but still did not complete the booking was sent The three engineers from BITS Pilani are the founders of the Redbus. The challenges they had to face in operating this red bus success story includes: Payment gateway issues; Propagate the same working environment, culture and value system in different countries.

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