Nestlé had dominated the sparkling water segment with brands Perrier and San Pellegrino, but Rim introduced its own sparkling water brand in 2016, and Tannourine introduced San Benedetto earlier this year. “The big companies never had the 10 liter bottles as part of their portfolio, typically having the 330ml, 500ml, and the 1, 1.5 and 2 liter bottles, then jumping to the 18.9-22 liter size [known as the ‘gallon’]. This is why you see different brands with the same price,” says Reine Berbery, marketing manager at Tannourine. Costs are high due to the cost of glass itself, imported from Europe, with the 300,000 gallons estimated to cost over $3 million. “As long as consumers can easily switch brands, and can’t tell the difference between one water brand and another, the higher the competition,” says Riwa Daou, a research analyst at Blominvest Bank. Just as Nestle shook up the sector when it bought Sohat and introduced Nestlé Pure Life, Pepsi’s launch of its global brand Aquafina in July 2015 has triggered what players call a price war. Tannourine’s dedication to quality has driven.. it to choose the best-in-class food grade raw materials used to fill up the containers with the refreshing spring water. Our spring’s capacity is very high and reaches 1000. The name of the game is distribution, and moving a lot of product at a low cost,” says Tabourian. Sector players attribute the rising demand for bottled water to both the healthy lifestyle trend, with consumers increasingly opting for water over soft drinks, and government mismanagement of the water sector. And what happens to the bottle ounce it is empty? The remaining 70 percent are more localized in distribution terms and unregulated, with just 42 out of some 1,000 bottlers licensed. The company was also able to improve their current bottle design by integrating the patented Sidel StarLite™ water base. Nestlé had dominated the sparkling water segment with brands Perrier and San Pellegrino, but Rim introduced its own sparkling water brand in 2016, and Tannourine introduced San Benedetto earlier this year. Privacy • About • Bulletin • Advertise • Jobs • Contact •. Add to Wishlist | Add to Compare; Nestle Pure Life 0.33L,12 Bottles … Developed by beverage packaging provider Sidel, the new Matrix Combi water line has a capacity to produce 31,500 bottles … In value terms, it averaged 6 percent growth in 2013, 10 percent in 2014, and 6 percent in 2015. Shop from a wide range of Tannourine plastic bottles with different available sizes or why not even try the new glass bottles … “Prices haven’t changed because the price is the cost of the bottle, not the water inside. “You can consider bottled water in Lebanon as a basic good. Buy Tannourine Natural Mineral Water Sports Bottle 500ML X12 online now on Carrefour Lebanon. The containers have different volumes that range from 0.33Lt 0.5 Lt to 1.5 Lt to 2 Lt to 6 Lt and the returnable 19 Lt. Our new born VIA is a distinguish Glass container filled by the same valuable mineral natural water of Tannourine, in two sizes 0.33 Lt and 1 Liter. Save my name, email, and website in this browser for the next time I comment. “There’s no law that states you have to put the date on the container, only for production. THE future power of the tannourine … The trash crisis of summer 2015 caused another spur in business according to bottlers, fueled by mounting public concern about the government’s inability to deal with waste and environmental degradation. Lebanese mineral water bottler Tannourine Water is planning to increase its production capacity with the installation of Sidel Matrix Combi water line. Add to Cart. The problem is the lack of regulation in the water sector, be it from agricultural use, to tapping wells for drinking water. One of Lebanon's leading bottlers and distributors of pure and natural mineral water, Tannourine Water sells around 150 million litres of water … Via Tannourine Water Glass Bottle 1L . I started seeing some ads of it around Beirut today and found the above TVC on YouTube. THE future power of the tannourine springs is thus confirmed. Most water companies stated that they pay according to a metered system, but others, such as Tannourine, said the water was free. “We consider selling under cost as part of marketing. prices should go up. What may happen is consolidation, whether or not the government clamps down on the several hundred illegal bottlers. LARI estimates that the average depth of groundwater across the whole country has dropped on average by 70 to 80 meters, and projects it will fall further. Competition to get on supermarket shelves is fierce, as that is where consumers have the most choice, and the best prices for licensed brands.
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